The Louisiana Yambilee Association Board of Directors is honored to have Music Icon, Lloyd Price reign as King of the 63^rd Annual Louisiana Yambilee Festival. A member of the Rock and Roll Hall of Fame, the Louisiana native is best known for his hit "Lawdy Miss Clawdy," which topped the rhythm and blues charts for seven weeks in 1952. These days, he uses the song's fictional temptress as the brand name for his personal effort to boost sweet-potato consumption. More than 56 years ago, the ‘jukebox was jumpin’ in Kenner Louisiana over at the town’s most popular Fish N Fry Restaurant owned by local Entrepreneur Beatrice Price. Her 17 year old son, Lloyd Price had just released the Song of the Year, ‘Lawdy Miss Clawdy’. Since that time many different Icon men have fallen in love with Lawdy Miss Clawdy, and showed that love by re-recording her 169 times. Elvis loved the song so much, he personally recorded it 41 separate times. Today, she (Lawdy Miss Clawdy) is a new Powerful Food Brand. The ‘Lloyd Price Icon Food Brand’ was inspired by the American Music Icon, Lloyd Price. He is a pioneer of Rock ‘n’ Roll & Soul music. He was inducted into the Rock ‘n’ Roll Hall of Fame in 1998 and introduced the music world to music greats Little Richard and Wilson Picket. He wrote, produced, & sung #1 hit records such as, ‘Personality’, ‘Stagger Lee’ and of course, what some say, is arguably 2nd most played radio record of All Times, ‘Lawdy Miss Clawdy’. Lloyd Price is a United States Korean War Veteran and a recipient of an Honorary Doctorate from Southern University, and he was honored by his home town of Kenner, Louisiana. The City Council voted, passed, named, and erected a Lloyd Price Avenue, permanently. His company, Lloyd Price Icon Food Brands Inc., boasts 16 sweet-potato products in its Miss Clawdy line, including pies, pretzels, muffins and frozen sweet-potato cheesecake on a stick. Most of his products can be purchased at your local Wal Mart, 7-Eleven, and many New York Retail Stores. Mr. Price was featured as the cover story of the Wall Street Journal and was called by the Wall Street Journal “a true modern day crusader” for the Sweet Potato Industry in America. (November 21, 2007 issue)

 

Mr. Price was the first person in history to achieve the following milestones in music and business. His company was the first African-American Company to sign a National & International Supplier’s Agreement with Wal-Mart, Inc., the first ever Food Company to manufacture, market, & distribute a LMC Sweet Potato Cookie, the first to create a LMC Sweet Potato Cheesecake, the first to create Four Brands of Breakfast Cereal, the first African-American Branded Energy Bar, the first Company in Wal-Mart History to develop, create, market, and distribute an African-American Branded PIZZA made exclusively for WAL-MART. Lloyd Price in July, 2007 became the first African-American National Spokesperson for Wal-Mart teaching minorities ‘How to do Business with Wal-Mart’. Lloyd Price companies have donated to many charities and have signed two Corporate Philanthropy pledges totaling $90 million taken from their company sales to support the Katrina Victims ($15 million) and $75 million to the Black Sports & Entertainment Hall of Fame Building to be constructed in Harlem, New York. In the year 1984, Lloyd Price formed two Real Estate Companies. His Hudson Bay Realty Corporation built resident homes in Stanton Island. He also formed the Lloyd Price Development Corporation and partnered with the New York City Development Department to build homes in the Bronx, New York. He built a total of 160 homes. Mr. Price launched a nightclub (Turntable) and label (Turntable Records) in New York and he was the first African-American to have a night club and granted a Liquor License in the heart of Manhattan. Lloyd Price Brands, Inc. is currently in production of the Lawdy Miss Clawdy Personality Kids TV SHOW... to be aired on Network TV in 2009 on Saturday Mornings. The Show is animated / live and will be co-hosted by animated Lawdy Miss Clawdy and the live Mr. Personality. The TV Show educates through entertainment children 6 years old thru 12 years old. Mr. Price has also released the first ever African-American Branded Bowling Balls 'Lawdy Miss Clawdy Voodoo Momma & Lloyd Price Personality Pin Buster go to www.lawdymissclawdy.com for more information.